In this episode I talk to one of the pioneers of design futures (or if you prefer, “experiential” futures) about how to emotionally engage people in futures thinking. By creating immersive scenarios, Jake says we can help people connect with what they’re imagining.
We talk about some of his most memorable scenarios, how to bridge the “cognitive gap” that stops people emotionally connecting with the future plus the challenges of facilitating design futures workshops and how to overcome those challenges.
Apologies for the poor audio in this episode - you won’t have trouble following the conversation but we wish it was of a higher quality. Thank you for bearing with us as we work to get the best out of our equipment and our software!
Thanks again to The Beths for their beautiful music.
You’ll find more detail on the 2x2 matrix for scenario planning that Jake referred to here, and a selection of resources he’s provided in the pdf below.
Episode Seven: Jake Dunagan on Design Futures